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The Top 5 Times You Wished You Could Review Prior Qual

 

  • A new team member/agency/boss starts 3 weeks after critical foundational qual. If only they could have been there…
  • Management has ingrained (wrong) ideas that you’ve been fighting the whole project. If only they could see the consumer reaction…
  • A year later, after the whole team except you has turned over, the same research question comes up and the team wants to redo the project. If only they could see last year’s…
  • A year later, a new research question comes up but you know your “warm up” discussion in that last qual addressed some of it. If only you could remember what they said…
  • You paid $50K for in-homes/shop-alongs and had great interviews but each team member could only attend one interview. If only they could see the full breadth of learning…

QualVault turns “if only” into “done.” www.qualvault.com”

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